To showcase to the world, the wealth of talent and creative reservoirs of the indigenous communities of South Africa and India. |
To create a high quality fashion and lifestyle product range to meet the most discerning tastes both nationally and internationally. |
To promote a greater appreciation and value for handcrafted, traditionally inspired products where cheap imitations have tarnished the reputation and marketability of indigenously produced goods. |
| To grow the market development of eco-friendly, organic and non-violent production methods. |
To impact positively on the lives of the most disadvantaged sectors of rural population in creating sustainable income generating opportunities. |
| To encourage young designers to adopt indigenous cultural heritage as the base to inspire creation. |
To sustain a viable livelihood for financially fragile communities by affording access to a large market base. |
| To empower crafters to become significant producers of high quality creative goods through positive interventions. |
To use design intervention and skills up gradation to afford crafters greater earning capacity. |
To support entrepreneurial development of craft producer groups by affording mentoring production cycles. |
To become a nodal support facility towards realising the South African and Indian development and transformation goals for the craft sector. |
To re-instate a sense of pride and history to disadvantaged craft communities and the international consumers of the AfriKhadi product range. |